UX/UI DESIGN PROCESS
Creating meaningful experiences

Our UX teams will develop the blueprint for your online business. Your product is designed to be compelling and creative, setting the tone for your brand image. At our core, we are innovators who work collaboratively and are driven by emerging technology and human behavior

UX/UI design process

Understanding your user

The design process starts by understanding your target users, their behavior and their needs and goals, thus identifying the persona and creating the mood board.
All of this will help define concrete design requirements and make it easy to move forward with wireframes and actual mobile app designs.

Wireframes

When we begin to develop the wireframes we take into account not only the persona and the mood board, but also the user scenarios which were developed during the first stage of functional specifications. At this point, attention is focused more on the functional side of the product, its features, and structure. Wireframes are usually done by our project manager in collaboration with our UX/UI lead.

UI design

At this stage the product is complemented with rich visual elements and a high-fidelity visual representation, providing you with a detailed look and feel of your product in a static way.
We will create engaging, user-friendly and stunning designs that will seamlessly communicate with end-users and make you stand out among your competitors.

Interactive prototyping

Here we will turn your designs into an interactive visual mobile or web prototype to show you how your product will look to the end user before proceeding to development. It will feature the app’s UX/UI design, user flow and navigation, screen transitions and microinteractions, so that you could navigate through the app as if you were actually using it.

Gathering feedback

With our prototypes, you are able to conduct beta tests among your target audience, friends, colleagues and other people to better understand how user friendly this design is. Once the feedback is gathered, we apply the final changes to the design.

how it works

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